In the world of food, new and exciting products are constantly popping up. In this edition of “Leftovers,” we’re looking at two intriguing offerings J&J Snack Foods’ new Bavarian-style pretzels and A-Sha Foods’ collaboration with YouTube’s popular show Hot Ones to spice up ramen.
Let’s dive into these delicious innovations.
J&J Snack Foods Introduces Brauhaus Pretzels for Retail
Even though Oktoberfest may be over, J&J Snack Foods is bringing the celebration home with a new product that promises to take your snack game to the next level.
The company, known for its big names like Icee and Dippin’ Dots, now offers an artisanal pretzel in the freezer aisle: the Brauhaus Pretzel.
The Brauhaus Pretzel is a premium, hand-crafted snack made with top-notch ingredients and no artificial colors or flavors. J&J has created a delicious pretzel that offers the perfect balance of a soft, fluffy interior and a crunchy outer shell.
Crafting the Perfect Pretzel
What sets the Brauhaus Pretzel apart is its unique manufacturing process. Each pretzel is created in more than eight hours, giving it a depth of flavor that’s hard to beat. The Brauhaus Pretzel is made using sourdough dough, a popular and beloved type of pretzel with a tangy, savory taste.
This pretzel has already been a hit in food service venues, and now, J&J Snack Foods is bringing it to the retail market, allowing consumers to enjoy this treat from the comfort of their homes.
Joanne Mizner, J&J’s Vice President of Marketing for Retail, says, “We’re beyond excited to offer this hand-crafted, premium product in the freezer aisle. Sourdough pretzels are a classic snack that people love, and we’ve ensured they’re available for anyone to enjoy at home.”
Perfect for Home Preparation
The Brauhaus Pretzel is available in four packs, each with a topping packet of Everything Bagel seasoning included.
Whether you’re craving a snack or want to serve something special at a gathering, these pretzels can quickly be heated in an air fryer, conventional oven, toaster oven, or microwave.
This convenient format makes it easier than ever to enjoy a freshly baked pretzel without a trip to the mall or stadium.
A-Sha Foods Partners with ‘Hot Ones’ for Spicy Ramen Creations
Another exciting food trend emerges from the collaboration between A-Sha Foods and the hit YouTube show Hot Ones.
For those unfamiliar, Hot Ones features celebrities eating progressively spicier chicken wings while answering questions. The show has gained millions of viewers, and now its signature fiery spice is making its way into ramen.
A-Sha Foods, known for its air-fried ramen noodles, has partnered with Hot Ones to create a spicy noodle experience. The collaboration has led to the release of three bold new flavors: Taiwanese Tingly Pepper, Sizzling Chili Garlic, and Fiery Hot Tonkotsu.
Spicy Ramen, Done Right
These new flavors, including sweet chili, garlic chili, and smokey chili, are a welcome addition to A-Sha’s ramen lineup. The Taiwanese Tingly Pepper is a unique twist, offering a mouth-tingling sensation from a blend of spices and peppercorns.
The Sizzling Chili Garlic flavor brings a robust, savory garlic punch with a kick of heat, while Fiery Hot Tonkotsu is perfect for those who crave a rich, spicy broth with an intense flavor.
A-Sha’s air-fried noodles are known for being light and crispy, offering a healthier alternative to traditional fried noodles. With the added heat from the Hot Ones collaboration, these ramen varieties will satisfy anyone looking for a fiery flavor experience.
Why Are These Products Getting So Much Attention?
Both the Brauhaus Pretzel and the Hot Ones ramen are catching the eye of consumers for a few key reasons:
- Premium Ingredients: Consumers are increasingly drawn to products made with high-quality, natural ingredients. J&J Snack Foods’ focus on premium ingredients for their pretzels and A-Sha’s use of air-fried noodles both meet this demand.
- Convenience: Both products offer easy preparation methods. Whether it’s a pretzel you can heat up in just a few minutes or ramen you can quickly prepare at home; these products cater to busy lifestyles.
- Flavor Innovation: The rise of spicy foods and unique flavor combinations continues to be a big trend. A-Sha’s spicy ramen, inspired by the Hot Ones show, taps into this trend, offering fans of the show a new way to enjoy their favorite spicy flavors.
- Affordable Indulgence: With many people looking for affordable ways to indulge at home, these products make it easy to enjoy a treat without going to restaurants or entertainment venues.
Conclusion
The Brauhaus Pretzel and the Hot Ones ramen collaboration bring exciting new flavors to your home. Whether you’re in the mood for a premium, hand-crafted soft pretzel or craving a spicy bowl of ramen, these products offer convenience and bold flavors to satisfy your taste buds.
With these innovations, it’s clear that both J&J Snack Foods and A-Sha Foods are tapping into trends that excite consumers, making it easier to enjoy gourmet snacks and meals from the comfort of your home.
FAQs
What makes Brauhaus Pretzels different from other pretzels?
Brauhaus Pretzels are hand-crafted using a unique process that takes over eight hours to complete. They’re made with premium ingredients and no artificial colors or flavors, ensuring a high-quality taste that’s soft on the inside and crunchy on the outside.
Can I heat Brauhaus Pretzels in the microwave?
Yes! Brauhaus Pretzels can be heated in a microwave, toaster oven, or air fryer, making them a convenient snack for any occasion.
What’s the spiciest flavor in A-Sha’s Hot Ones ramen line?
The Fiery Hot Tonkotsu flavor is the hottest of the three new flavors in the Hot Ones collaboration. It features a rich broth with intense heat for those who love spicy food.
Are A-Sha’s ramen noodles air-fried?
A-Sha’s noodles are air-fried, making them lighter and healthier than fried noodles.
Where can I find these products?
The Brauhaus Pretzel can be found in grocery stores’ freezer aisles, while A-Sha’s Hot Ones ramen is available in select retailers and online.
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