Suppose you’re a fan of Wendy’s, known for its famous Frosty drinks and Baconator burgers. In that case, there’s some important news on the horizon: Wendy’s is planning to close over a hundred locations across the United States this year.
The company’s recent decision was announced in its third-quarter earnings call. CEO Kirk Tanner explained that Wendy’s is focused on making significant changes to improve customer experience and overall performance.
Here’s a closer look at what’s happening with Wendy’s, why the closures are happening, and what new things fans can expect.
Wendy’s Plans to Close 140 Locations by Year’s End
During the earnings call, Wendy’s CEO Kirk Tanner shared that the company is taking steps to ensure customers get a consistent, high-quality experience at every location.
As part of this plan, Wendy’s will close around 140 locations nationwide. The targeted locations are outdated and located in areas with lower sales.
While this might be disappointing news for those living near these locations, Wendy’s has good reasons for making these changes. According to Tanner, the company wants to expand to “better locations with significantly improved sales and profitability.”
This means some older, underperforming stores will make way for newer, better-situated restaurants.
New Wendy’s Locations Are Also in the Works
While some Wendy’s locations are closing, the company is also planning a big push to open new restaurants. In 2024 alone, Wendy’s plans to open between 250 and 300 new locations.
So even with the closures, the company’s total number of locations will stay roughly the same as last year. Tanner highlighted that by the end of 2024, Wendy’s will have opened over 500 new restaurants in just two years, aiming for even more robust growth in 2025 and beyond.
This approach is part of Wendy’s larger strategy to improve the quality of each customer visit and find more profitable and popular locations that can keep up with customer demand.
New Menu Items and Returning Favorites at Wendy’s
In addition to the location changes, Wendy’s has been keeping things fresh with exciting new menu items. Recently, Wendy’s released a Spongebob-inspired “Krabby Patty Kollab Burger” and a tropical Pineapple Under the Sea Frosty, which have gained popularity among customers.
And there’s more to come! Tanner mentioned that fans can look forward to a brand-new Salted Caramel Frosty and the return of a fan favorite: the Mushroom Bacon Cheeseburger.
Wendy’s approach to its menu is to keep customers coming back with innovative flavors while also bringing back well-loved classics. With these new additions, Wendy’s focuses on staying relevant and catering to its fanbase.
Why Are Other Major Chains Following This Trend?
Wendy’s isn’t the only restaurant chain making significant changes. In recent years, chains like TGI Fridays and Pizza Hut have also faced tough decisions about underperforming locations. Earlier this year, TGI Fridays closed nearly 40 U.S. locations, while Pizza Hut has been reducing its total number of stores since 2020.
These closures reflect a common challenge in the industry: many restaurants are re-evaluating where they can succeed and where they need to improve.
Like Wendy’s, these chains want to move to higher-performing locations while updating their brand to attract more customers.
What’s Next for Wendy’s?
Despite the closures, Wendy’s is experiencing growth in other ways. Tanner emphasized that customer satisfaction is still the company’s primary goal. Wendy’s is making these changes to create a stronger brand with even more loyal customers.
As Tanner put it, the company is committed to “fresh, famous food made right for you every time in every restaurant, for every customer, every day.”
So, while some locations may close, Wendy’s will continue to roll out new restaurants and exciting menu items to keep fans engaged. If your local Wendy’s is closing, don’t worry—you may see a new one nearby soon, and it may be better than ever!
FAQs
Why is Wendy’s closing some of its locations?
Wendy’s is closing around 140 underperforming locations that are outdated or in low-traffic areas. The company wants to improve customer experience and focus on locations with higher sales potential.
How many Wendy’s locations are closing, and will new ones open?
Wendy’s is closing about 140 locations by the end of 2024 but plans to open 250 to 300 new ones. This approach aims to keep the overall number of restaurants steady, while moving to more profitable locations.
Will all states be affected by these closures?
Wendy’s hasn’t specified exactly which locations will close, but they will be in areas where stores are underperforming. You may want to check with your local Wendy’s to see if any changes are planned.
Are there any new items coming to the Wendy’s menu?
Yes! Wendy’s has introduced items like the Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty, inspired by Spongebob Squarepants. Additionally, a Salted Caramel Frosty and the Mushroom Bacon Cheeseburger are coming soon.
Is Wendy’s planning more big changes in the future?
Yes, Wendy’s has plans to expand in 2025 and beyond with even more new locations and menu innovations, aiming for steady growth and increased customer satisfaction.