The snack and dessert industry is flooded with fresh goodies and innovative ideas throughout the holiday season. Businesses use festive themes to draw customers, from decadent takes on traditional treats to brand-new products in unrelated areas. With distinctive product debuts that satisfy Christmas desires, Flipz, Barebells, and Bonne Maman encapsulate the season’s spirit this year.
Flipz Participates in the Holiday Celebrations
Two holiday-limited versions of Flipz, Pladis’s well-known chocolate-and-white chocolate-covered pretzel brand, are being released:
- Flavored Snickerdoodle Covered Pretzels
- Hot Cocoa Flavored Pretzels with Peppermint Flavor
For a brief period, these seasonal treats are offered at a few stores, including Albertsons, CVS, and Dollar Tree.
Why These Tastes?
According to Ahad Afridi, chief marketing officer of Pladis Americas, Flipz thrives on innovation and always tries to “flip the script on snacking. ” Consumer studies show that Snickerdoodle and peppermint hot cocoa have high buy intent, making them perfect for the upcoming Christmas season.
In recent years, Flipz has effectively pushed into limited-time promotions. From Churros and Strawberry Shortcake in its State Fair series to Pumpkin Spice for Halloween, the brand’s innovative approach has been well-received by its followers.
Salty and Sweet: A Successful Combination
Snacks that are salty and sweet have become very popular. T. Hasegawa’s 2023 poll indicates that consumers like this combination above cheese and other unusual flavors. As seen by Hershey’s $1.7 billion estimate of the sweet-and-salty market, seasonal goods can draw attention.
Protein Gets a Peppermint Twist from Barebells
The Peppermint Bark Protein Bar from Barebells, well-known for its low-sugar, high-protein candy bars, embraces the holiday season.
What’s within?
This festive protein bar has the following features:
- A filling with a peppermint candy taste
- A layer of white chocolate
- A crisp garnish of peppermint
The bar, which has 20 grams of protein and no added sugar, is intended to satisfy seasonal appetites and serve as a useful snack. Active customers seeking a minty, guilt-free treat will love this product, which is available online and in GNC and Vitamin Shoppe stores.
Growing Interest in Healthy Treats
To meet the rising demand for snacks that combine decadence and practicality, Barebells entered the American market.
By 2030, the snack bar industry in the United States is anticipated to have grown considerably from its 2024 valuation of $11.5 billion. By emphasizing flavor and creativity, Barebells hopes to distinguish itself in the crowded market.
Launch of Peppermint Bark in the U.S.
This Christmas bar is only available in the United States and comes after Barebells’ three-month nationwide tour, which was intended to broaden its appeal. While adhering to its brand idea of healthy pleasure, the firm keeps up with the rising demand for seasonal tastes.
Bonne Maman’s Delightful Adventure in Baking
Known for its fruit spreads and jams, Bonne Maman is now offering ready-to-bake pie fillings this holiday season.
Tastes and Characteristics
The brand is introducing three types:
- Apple
- Blueberry
- Cherry
These pie fillings promise homemade quality without the bother because they don’t include high fructose corn syrup, chemicals, or preservatives. They simplify preparing sweets that taste like they were cooked from scratch and are intended for both novice and experienced bakers.
Going Beyond Jams
Bonne Maman was established in Southwest France in 1971 and has long been associated with premium fruit spreads. Its foray into baked products is part of a larger initiative to broaden its product line. The firm has now introduced a range of teas to reach a wider audience.
Baking at Home Boom
During the 2020 pandemic, baking at home became very popular and has since persisted. Nearly half of American adults routinely bake, according to Mintel’s 2023 baking research, and 19% use pre-made materials like mixes and fillings. This trend suits Bonne Maman’s new product range, which offers ease without sacrificing flavor.
Conclusion
The 2023 holiday season looks to be a feast for flavor and innovation, from Flipz’s festive pretzels to Barebells’ proper seasonal sweets and Bonne Maman’s foray into baking.
These companies exemplify how innovative expansions, limited-time promotions, and an emphasis on customer preferences may generate market enthusiasm.
These goods enhance the enjoyment of holiday festivities, whether enjoying a protein-rich snack, making a handmade pie with ease, or indulging in sweet-and-salty pretzels.
FAQs
What are Flipz’s newest seasonal flavors?
Flipz has released two limited-edition holiday products: Peppermint Hot Cocoa Flavored Pretzels and Snickerdoodle Flavored Covered Pretzels.
What distinguishes the Peppermint Bark Protein Bar from Barebells?
The bar appeals to health-conscious customers who want decadent sweets by combining a festive peppermint taste with a high protein (20 grams) and no added sugar.
In what ways is Bonne Maman growing its range of products?
Bonne Maman is entering the baked products market with ready-to-bake pie fillings in apple, blueberry, and cherry flavors. These fillings do not contain preservatives or additives.
What makes salty and sweet foods so well-liked?
Consumer polls indicate that the most popular taste combinations are sweet and salty. This is because they provide a pleasing balance that appeals to a broad range of palates.
Where are these festive things available?
Shops, including Dollar Tree, CVS, and Albertsons, carry Flipz items. The Peppermint Bark Protein Bar from Barebells is available at Vitamin Shoppe, GNC, and online. Pie fillings from Bonne Maman may be found online and at a few places.
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