Five Major Trader Joe’s Changes

Trader Joe’s has long been a fan-favorite in the grocery world, known for its unique products, laid-back store vibe, and friendly staff. Established in 1967 in California, Trader Joe’s has captured the hearts of millions, making it one of the most beloved grocery chains in the U.S.

The brand’s loyal customers love everything from its budget-friendly pricing to quirky store items, creating a cult-like following.

Recently, Trader Joe’s has been making significant moves that could affect shoppers nationwide. Here’s a closer look at five significant changes happening at Trader Joe’s in 2024.

Banana Price Increase After 20 Years

One of the most surprising changes this year involves something many shoppers take for granted: the banana. For the first time in over two decades, Trader Joe’s raised the price of its bananas.

Previously priced at 19 cents each, the cost has gone up to 23 cents, marking a 21% increase. While this might seem minor, it’s the first price change for this staple fruit in 20 years.

Trader Joe’s explained that this increase was necessary due to rising costs, but they emphasized that it still represents an excellent value for bananas. Given how affordable Trader Joe’s bananas have been for so long, this change may be a slight adjustment for many customers who have come to expect budget-friendly options.

Exciting New Products in 2024

Trader Joe’s has always been known for introducing fun, unique products, and 2024 has been no exception. From snacks and beverages to frozen meals and desserts, the shelves have been packed with new offerings that are getting plenty of buzz. Some notable new products this year include:

• Japanese Soufflé Cheesecakes – A delicate and airy dessert.
• Pumpkin Spice Mini Sheet Cakes – A fall favorite.
• Steamed Vegetable Soup Dumplings – Perfect for a quick meal.
• Chicken Uncured Bacon Ranch Dip – A savory snack option.
• Spicy Squiggly Noodles and Bubble Waffles – New fan favorites.

The most exciting Mini Totes product launch of 2024 is the trendy bag that became an overnight sensation when it first appeared in early 2024. Customers loved them so much that Trader Joe’s had to bring them back multiple times due to high demand.

There was even a particular insulated version, which also sold out quickly. Though not food items, these totes have captured the imagination of Trader Joe’s shoppers and contributed to the brand’s strong customer loyalty.

Rapid Store Expansion

In 2024, Trader Joe’s has been on a severe expansion spree. The retailer has opened (or announced plans to open) dozens of new locations across the U.S. The new stores are spreading across a variety of states, including:

• California
• Virginia
• New Jersey
• Texas
• Nevada
• Florida
• North Carolina

While exact opening dates vary, the company’s website is regularly updated with information about new store locations. For anyone living near one of these growing areas, it’s clear that Trader Joe’s is committed to bringing its beloved grocery experience to even more neighborhoods.

As the brand expands, expect to see even more locations in other regions in the coming years.

Beloved Discontinued Items Making a Comeback

Another exciting development this year has been the return of discontinued favorites. Fans have been celebrating the reappearance of products that were once pulled from shelves, including:

• Organic Maple Butter – A fan-favorite seasonal item returned after three years.
• Synergistically Seasoned Popcorn – A tangy, smoky snack that disappeared in 2022 but returned this spring.
• Sushi and Instant Cold Brew – Other discontinued items have returned to stores.

When the Organic Maple Butter returned, fans on social media were ecstatic. Some even shared their emotional reactions, saying things like, “I’m crying tears of joy” at the news. These returns show that Trader Joe’s is listening to its customers and is willing to bring back products that have built a passionate following over the years.

More Shoppers Than Ever Before

Trader Joe’s has never been a quiet presence in the grocery world, but its popularity has surged even further in 2024. According to recent data from Placer.ai, a foot traffic platform, Trader Joe’s has seen substantial growth in customer visits.

In August 2024, foot traffic to Trader Joe’s stores increased by 8.7%, well above the grocery industry’s average growth rate of 3%.

This uptick in customer visits is primarily attributed to the brand’s ongoing expansion, the launch of popular new products, and its commitment to providing high-quality goods at affordable prices. It’s clear that Trader Joe’s continues to win over shoppers, and their store visits show no signs of slowing down anytime soon.

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